Todd Buchholz brings to life history’s greatest CEOs—from Steve Jobs to Ray Kroc to Akio Morita, Estée Lauder to Tom Watson Sr.—and shows how their lives, leadership and lessons can inform and inspire us in today’s chaotic marketplace. How did Sam Walton help create the “scissors economy” and go from being the owner of a single dime store to the CEO of Wal-Mart? How did Estée Lauder, a working-class woman from Queens, convince the shoppers at Saks to buy her cosmetics? How did the San Francisco earthquake of 1906 eventually lead to A.P. Giannini’s success as America’s greatest banker? In this speech, Buchholz answers these questions and shows today’s business managers how to deploy their entrepreneurial secrets to benefit their companies in today’s hyper-competitive global economy. He uses his experience as a White House economist, Harvard scholar, and Wall Street professional to show investors what kinds of CEOs to invest with and what kinds of companies to steer away from. In addition, Todd lays out a forecast for the economy and the financial markets. Audiences come away from this keynote presentation with a fresh understanding of the competitive pressures we face today, and a road map to finding success.