Schedule at a Glance
Times subject to change
Schedule as of March 2025
| Golf Outing | |
| 7:30 am | Shuttle leaves hotel |
| 7:50 am | Arrival to Golf Course |
| 7:30 am-8:30 am | Check-in/Breakfast |
| 8:30 am-1:30 pm | Shotgun to Begin Lunch to be provided at the end of the outing |
| 3:00 pm-5:00 pm | Workshop: Safeguard Your Wiring Harness Business: Lawsuit Protection & Tax Strategies Larry Oxenham , American Society for Asset Protection (ASAP) |
| 5:00 pm-5:30 pm | WHMA First Timers Session |
| 5:30 pm-7:00 pm | Welcome Reception with Exhibitors |
| 7:30 am-8:30 am | Breakfast with Exhibitors |
| 8:30 am-8:45 am | Welcome and Introductions |
| 8:45 am-9:00 am | Chair Opening Remarks |
| 9:00 am-10:15 am | Opening Keynote: Ridiculously Easy to Do Business With™ Responding to a new generation of customer wants, needs and expectations. David Avrin, Author and Customer Experience Consultant |
| 10:15 am-11:00 am | Refreshment Break with Exhibitors |
| 11:00 am-12:00 pm | Keynote: Building a Business Moat in the Age of AI Sergey Sundukovskiy, Ph.D., Co-Founder, CTO and Chief Product Officer at Salesmsg |
| 12:00 pm-1:30 pm | Lunch with Exhibitors |
| 1:30 pm-3:00 pm | Workshop: Mapping the Customer Journey with AI: An Interactive Workshop Sergey Sundukovskiy, Ph.D., Co-Founder, CTO and Chief Product Officer at Salesmsg |
| 3:00 pm-3:45 pm | Refreshment Break with Exhibitors |
| 3:45 pm-5:00 pm | Best Practice Roundtables |
| 6:00 pm-8:00 pm | Wednesday Evening Networking Event |
| 8:00 am-9:00 am | Breakfast with Exhibitors |
| 9:00 am-10:00 am | Keynote: Manufacturing in a Fractured World: Navigating Geopolitics and the Global Production Reset Shawn DuBravac, Chief Economist, Global Electronics Association |
| 10:00 am-10:45 am | Refreshment Break with Exhibitors |
| 10:45 am-12:00 pm | Keynote: Harnessing the Shift: How Reshoring and Government Policy Are Reshaping U.S. Manufacturing and Creating Opportunities for the Wire Harness Industry Harry Moser, President, Reshoring Initiative |
| 12:00 pm-1:30 pm | Lunch with Exhibitors |
| 1:30 pm- 2:30 pm | WHMA Annual Meeting and Innovation Advisory Committee (IAT) Update |
| 2:30 pm-3:30 pm | Best Practice Roundtables |
| 4:00 pm-5:30 pm | Wine & Cheese Reception |