Schedule at a Glance

Times subject to change
Schedule as of March 2025

 Golf Outing
7:30 amShuttle leaves hotel
7:50 amArrival to Golf Course
7:30 am-8:30 amCheck-in/Breakfast
8:30 am-1:30 pmShotgun to Begin
Lunch to be provided at the end of the outing
3:00 pm-5:00 pmWorkshop: Safeguard Your Wiring Harness Business: Lawsuit Protection & Tax Strategies 
Larry Oxenham , American Society for Asset Protection (ASAP)
5:00 pm-5:30 pmWHMA First Timers Session
5:30 pm-7:00 pmWelcome Reception with Exhibitors

 

7:30 am-8:30 amBreakfast with Exhibitors 
8:30 am-8:45 amWelcome and Introductions
8:45 am-9:00 amChair Opening Remarks
9:00 am-10:15 amOpening Keynote: Ridiculously Easy to Do Business With™
Responding to a new generation of customer wants, needs and expectations. 
David Avrin, Author and Customer Experience Consultant 
10:15 am-11:00 amRefreshment Break with Exhibitors
11:00 am-12:00 pmKeynote: Building a Business Moat in the Age of AI 
Sergey Sundukovskiy, Ph.D., Co-Founder, CTO and Chief Product Officer at Salesmsg
12:00 pm-1:30 pmLunch with Exhibitors 
1:30 pm-3:00 pmWorkshop: Mapping the Customer Journey with AI: An Interactive Workshop
Sergey Sundukovskiy, Ph.D., Co-Founder, CTO and Chief Product Officer at Salesmsg
3:00 pm-3:45 pmRefreshment Break with Exhibitors 
3:45 pm-5:00 pm 

Best Practice Roundtables:

Cableteque: AI, Quoting and Purchasing  
Effective Selling Strategies in the Era of Onshoring and Post-COVID 
Managing Compliance Reporting Requirements (RoHS, REACH, Conflict Minerals, Prop 65) 
Workforce Training 

6:00 pm-8:00 pmWednesday Evening Networking Event
8:00 am-9:00 amBreakfast with Exhibitors
9:00 am-10:00 amKeynote: Manufacturing in a Fractured World: Navigating Geopolitics and the Global Production Reset
Shawn DuBravac, Chief Economist, Global Electronics Association
10:00 am-10:45 amRefreshment Break with Exhibitors
10:45 am-12:00 pmKeynote: Harnessing the Shift: How Reshoring and Government Policy Are Reshaping U.S. Manufacturing and Creating Opportunities for the Wire Harness Industry
Harry Moser, President, Reshoring Initiative
12:00 pm-1:30 pmLunch with Exhibitors
1:30 pm- 2:30 pmWHMA Annual Meeting and Innovation Advisory Committee (IAT) Update
2:30 pm-3:30 pm

Best Practice Roundtables:

Driving Innovation: A Strategic Vision for Industry Growth 
Tariff Management Strategies
Customer Diversification Strategies 

4:00 pm-5:30 pm Wine & Cheese Reception